International Marketing Manager for Notmilk

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QUESTION

 

You have been appointed International Marketing Manager for Notmilk,

tasked with rolling out the 100% fresh non-dairy brand internationally. Ignoring

the technical aspects of production (leave that for the technical people to sort

out), discuss how you would tackle this daunting task. How would you decide

which country or countries to enter first? Who would you target within those

countries? Why? What would be your distribution strategy? Your Pricing strategy?

Your positioning and communications strategy?

 

 

 

Specific notes from me:

 

 

I have sent slides for pricing, distribution, segmentation etc. Please ensure you use that information to make the slides. About 10-15 slides needed.

 

 

for pricing, any one method has to be selected depending on the topic. please ask the writer to select any one pricing strategy that will be chosen to enter the market from these slides.

 

 

ask them to mention about positioning from this slide. mention how the product will be distributed among the selected countries and refer this slide for that.

 

 

dont make the ppt too complicated. it’s supposed to be simple and precise. nothing technical. clear slides with easy to read points,relevant images/ animations, and beautiful design.

 

 

select any two countries where the product will be sold.

 

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