Instructions: • Identify an organization or business that is of interest to you

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Instructions:
• Identify an organization or business that is of interest to you. You should be
intimately familiar with the management and operations practices of this
organization.
• You may change the name of the organization to keep your assessment private.
but please indicate that you have changed the name in your work.
• Describe the organization you select as the subject of your project and its
defining characteristics. Explain why you chose the organization. If the
organization is large you are free to focus on a division, department, practice or
product initiative of the organization.
• Conduct a Critical Analysis of how the organization and its approach to creativity,
discovery and innovation. Identify and apply course concepts and principles
explored throughout the term and respond to nine Critical Analysis Components
of Organizations provided below. Be specific and clear in making linkages.
Paper Organization:
A. Title Page
B. Brief Description of the subject organization
C. Explanation of why the organization was selected including information that
offers defining characteristics of the organization and informs the status of the
organization’s innovation and creativity.
D. Critical Analysis Components of the Organization:
1. Internal and external drivers of innovation in the organization.
2. The role design thinking plays in creative problem-solving in the organization.
3. Evaluation of the role managers and leaders within the organization play as
change leaders.
4. How idea generation is used to solve problems, enhance core competencies,
gather consumer insights, etc.
5. Myths perpetuated by the organization.
6. Elements of the creative process within the organization.
7. Barriers to creativity and innovation within the organization. Assess how the
barriers occur and are addressed.
8. Responsible innovation and ethical approaches and issues the organization
faces.
9. The role of leadership in creating, managing, and sustaining innovation in the
organization.
10.Future creativity and innovation within the organization.
E. Recommendations and Lessons
• Specific recommendations for improvement must be based upon the lessons
learned as a result of your analysis. If there are no clear suggestions for
improvement suggest how what this organization does can be transferred to
another organization(s), department, or units.
• Your assessment should provide at least six recommendations for
improvement or transferrable lessons based on your analysis
F. Conclusion
G. Reference Page including at least six scholarly sources to support your work

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