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School/ Department Name: School of Business – Management Department
 
Course Name: International Business

Course Code: 16SMGB222
 
Instructor Name: Dr. Ahmad Khatib
 
Assessment 3 – Presentation
Exam Date: Week 12

 
Student’s Name:

Student ID No:

Section:

INSTRUCTIONS
 

This is in class group presentation based on research conducted for the group report (original groups of 3)
This presentation follows Assessment 1 and 2
All criteria should be addressed to meet assessment requirements.
This assessment details a market entry plan based on a pre-selected company expanding into a new market.
The Presentation should be uploaded onto the LMS before the stipulated due date.

 
 
 
DO NOT WRITE IN THE AREA BELOW:
 
 Mark ________/40
 
 
Feedback: ________________________________________________________________
     ________________________________________________________________
Instructor’s signature:     __________________________
Student’s Signature:         ___________________________
 
 
This is an oral video presentation of your Market Entry Plan. Students are required to use the country selected from their research and comparison in Assessment 1 and 2 to create the market entry plan. Please note – additional research will be required (all data presented should be fully researched with references provided)
 
Students should use proper business terms throughout the video presentation relating to market entry methods, marketing, supply chain and human resource management.
 
This video presentation should be approximately 20 – 30 minutes in duration. Powerpoint slides and other imagery must be utilized to display research findings and financial information.
 
The topics for your presentation:
 
General Information
 

Introduce yourselves and the functional management roles you have undertaken.
Briefly discuss your chosen international market. Why did you choose this market over the other choices?
Briefly discuss your company and product(s). What type of business is it?
Explain your mode of entry into the new country with justification and advantages of this mode over the other options.
Using all the financial information from your new research, work out the break even OR ROI for this initiative.

 
Marketing Manager

How did you segment your market? Discuss all 4 bases of segmenting.
Give a full and detailed customer profile and a description of the target market(s) in the new country.

How will you need to adapt your Marketing Mix for the new country? What do you need to change regarding:

Product
Packaging
Pricing
Advertising and promotions
Distribution/sales method
Locations

Provide detailed financial information on pricing, advertising, rent of location etc.

 
Human Resource Manager

Create a Human Resource Management table identifying the key positions for success in the new market.
Specify the staffing framework selected with justification.
Formulate and explain expatriate preparation programs that will be implemented.
Select one of the positions to be filled by an expat and work out a compensation package to be competitive in the new market.
Provide detailed financial information regarding the compensation package for the expat who will be locating to the new country

 
 
Supply Chain Manager

Explain how you will source and deliver your raw materials for production and final product to customer.
Explain the business in terms of Porter’s Value Chain
How will you manage quality levels?
Provide detailed financial information regarding the sourcing and delivery of materials and products.

 
 
 
 

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