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Internal Code: MAS1890
Research Report Assignment:
Task:
nfluence of host country environments on the operations of global business.
This is a research report/consulting report examining the issues to be faced by an Australian MNE or SME with recent cross-border activity in the Asia-Pacific region.
Detail: Based on your knowledge of a selected Australian (MNE or SME) and its recent cross-border activity (trade or investment) analyse (based on the data you have) the company’s reasons to start cross-border activity, to select the foreign market(s) that it has; to choose the foreign market entry mode (in Asian-Pacific Markets) that it has; and the factors that appear to be associated with its current levels of success (or, failure) in these markets. You are required to provide recommendations to the Board on improving company’s international business operations.
Format:
PDF ONLY
, posted into Assignment drop box on FLO as group Word count or equivalent: 3,500 – 4000 Words (excluding table of contents, executive summary and references) Proportion of total marks: 25%.ASSESSMENT COVER PAGE WITH GROUP MEMBERS NAMES and STUDENT IDs.
Assessment Criteria: * Logic and flow of argument; * Ability to present your findings clearly and succinctly; * Application of key relevant theories and concepts; * Research skills and use of data to support analysis; * Recommendations and tradeoffs identified in analysis; * A reasonable familiarity with the firm you have selected and its international environment; * Relevance to the topic * Effective overall strategy, adequate introduction, body, and conclusion; * Presentation: word limit; layout; referencing and bibliography.
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