In what ways can businesses externally use social media?

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Learning Goal: I’m working on a business practice test / quiz and need a sample draft to help me learn.Discussion1 
-At least one scholarly, peer-reviewed journal article -Provide the reference ( Reliable)-APA style-One page or more 
-AVOID plagiarismMore and more corporations are utilizing social media to improve their engagement with both internal and external stakeholders (e.g., staff, customers, and potential customers).Address the following questions:* In what ways can businesses internally use social media?* In what ways can businesses externally use social media?* What potential issues may arise when businesses use social media?* What metrics can organizations use to determine if their social media presence is successful?
Discussion 2( see the attachment ) -At least one scholarly, peer-reviewed journal article -Provide the reference ( Reliable)-APA style-One page and half-AVOID plagiarism
This week’s discussion will focus on cultural negotiation using the case study about Danone in China (p. 255 in the textbook).This case is a cautionary tale of how important cultural differences are when forming strategic partnerships or joint ventures with companies from different countries. Our content this week reflects on the impact of conflict on decision-making. As a decision-maker within your organization, it is important for you to deal with conflict in a skilled manner. Doing so can create positive outcomes and provide opportunities for improvement rather than undesirable results. After reading the case, reflect and write your paper on the following:1. What was the problem in the joint venture that triggered the conflict between the two companies? 2. What were the differences of each company’s understanding of their own respective roles and responsibilities in this venture?3. Did any aspect of organizational culture or national culture affect this perspective? 4. As a leader, what are some ways you can handle conflict when it arises?
Requirements: 2p

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