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In task 7-3, you will submit five to seven pages that represent a marketing plan for a trend or product (to present to a retailer for adoption). The marketing plan identifies, describes, evaluates, and analyzes the important points that must be addressed to bring a trend or product idea to market. This final paper should incorporate everything from Milestones One through Five, revised and streamlined into five to seven pages for the final marketing plan.
Identify the trend or product: Does the trend or product idea fulfill a need within the local marketplace and the global marketplace as well? Describe the target customer: What makes the trend or product desirable to this target customer?
Evaluate the competition: How will the trend or product win over clients and business from the competition?
Analyze challenges and draft solutions: What are the challenges of bringing the trend or product to market, and how can the trend or product overcome these challenges? Create and describe a marketing plan: What are the specific details of the marketing plan (branding, social media, traditional media), how will these details help make a trend or product appeal to a target customer, and what can be done to get a trend or product recognized?
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