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In Chapter two, you learned about the strategic importance of the value proposition. It is important for an organization to understand that the value proposition can change over time. Read the article below about the change in the value proposition of the hotel industry. Write a 2 page paper discussing the shift in the proposition and explain why these changes are happening.
Hotel analysis.pdf
Assignment will be graded with the following rubric:
Weekly Graded Assignment #1
Points
Accurate discussion of the shift in the value proposition, including generational, economic, and cultural aspects
36
Minimum of two scholarly references with proper APA citations and References page
6
Grammar, punctuation, spelling, usage, APA format
6
Length: 2 pages
2
Total
50
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