Identify four possible social media SMART objectives for your client.

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Introduction
In this assignment, you will take what you have learned about your organization’s social media presence and combine it with your knowledge of social media objectives and metrics in order to propose some elements of a social media campaign.
The purpose of this assignment is to show that you are learning about the relationship between platform and audience, have a sense of how to write clear and measurable objectives, and that you can identify the appropriate measurements for a campaign.
You will submit your proposed objectives and measurements in the form of a 4-5 page paper that will be submitted via the Assignments link on Blackboard. Select the link above to submit the assessment.
Directions
Produce a 4-5 page paper in which you:
Review the mission and activities of your client (specifically the activities you will focus on in your final campaign plan/strategy).
Identify four possible social media SMART objectives for your client.
Justify each objective through attention to the organization’s business goals, their desired target audiences, and the characteristics of specific social media platforms.
Identify a metric that can be used to assess the success of a social media campaign designed to accomplish the objective.
This paper should be organized into two parts. In Part I you should briefly review the nature of your client’s mission and activities. If you’ve narrowed the focus of the social media work you’ll be focused on, describe those here. For example, if I chose Johns Hopkins University as my client in Assignment 1, I might now narrow to the Johns Hopkins University’s undergraduate admissions office as the focus of my project.
In Part II you should identify your proposed social media objectives, justifications and measurements. Here is an abbreviated example using JHU Undergrad Admissions:
Objective: to increase the number of new leads from Facebook by 10% by December 2021
Business Outcome: Lead generation of potential first-year students
Justification: JHU Undergrad Admissions cannot succeed unless it continues (and increases) the number of qualified applicants in its freshman application pool every year. Enrollment research shows that students who get connected to a campus before the end of their sophomore year of high school are more likely to attend that campus than campuses they learn about later in their college career. Research also shows that parents who connect with a college early in a child’s high school career are more likely to recommend that college to their child. Parents with high-school-aged kids spend a lot of time on Facebook.
Measurement: Personal information (email addresses) collected through social media.
Presentation Details
Your paper should be typed and double-spaced. You can choose your font, margins, and other stylistic elements, however, please be sure that the font is 12 point in size and that margins are at least 1.5”. Please be sure to include your name and the assignment title in the header or at the top of each page, along with the page number (for instance, “Karydes, Objs/Meas, p. 4”). You do not have to have a cover page or abstract for this assignment. You should include a references page, in APA format, if you cite course material.
Note：The client is FragranceNet. As a cross-border e-commerce company specializing in fragrance and beauty products, it needs to open its popularity and be known by more target customers. My goal is to add 20,000 users and increase sales by 5% in the next quarter through social media outreach and Instagram live-stream. Audience metrics and social traffic metrics will be the two metrics that I focus on. To attract the attention of target customers is important. If most of our followers do not belong to target customers, or our current social media content cannot attract target customers, it means that we need to adjust content and strategies. In addition, social traffic metrics are also important to focus on to achieve goals. We need to monitor the bounce rate for social visitors to analyze whether they will behave as we expect.

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