Identify and develop criteria for making evaluations and recommendations

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Learning Goal: I’m working on a business report and need a sample draft to help me learn.Communications plan recommendation reportAudiences:Dr. Henze, director of the Professional Communication Internship Program
Undergraduate students (for some of the communications plan elements)
Other university administrators, gatekeepers, stakeholders (possibly)
Purpose:To recommend strategies that will help the Professional Communication internship program director increase student participation in internships.
Genre:Formal recommendation report (2,000-3,000 words, plus ancillary content).
Deadlines:Complete draft of Communications Plan Report due at the end of Week 13.
Final draft of Communications Plan Report due at the end of Week 14.
Notes and adviceProblem-solving reports aren’t just one genre; the term encompasses several different genres:feasibility studies,
grant proposals,
business plans,
analysis reports,
recommendation reports.
Despite this diversity, all of these genres begin with a problem, then use a systematic framework to solve (or at least mitigate) that problem.In the previous unit, you used the genre of the informative memo report to present information about the nature of a workplace problem and your plan to develop communication-based solutions to that problem. In that report, you also requested permission to proceed.In the current assignment, you’re taking the next step: developing recommended solutions to the problem and arguing for the strengths and value of your solutions. It will be up to your client to decide whether or not to accept your recommendation. In this report, you are providing your client with the basis for making that decision. You’re using information and insights in order to persuade your audience to act.Along the way, we’ll consider factors of institutional deliberation and problem-solving such as these:Identifying a practical problem faced by a group or organization (it may be a business, a non-profit organization, a campus group, or some other constituency)
Defining the elements of the problem according to sound principles
Conducting research to determine the scope and features of that problem
Developing criteria for evaluating possible solutions to the problem
Weighing and ranking criteria according to various stakeholder priorities
Proposing one or more possible solutions to the problem
Recommending a specific course of action.
Purposes of the report-writing project:This project will help you to:Understand how professionals use common reporting and problem-solving genres to identify, examine, develop possible solutions for, and make effective decisions about workplace problems
Recognize how genres often work together (in sequences or sets)
Discover and articulate problems using a systematic process
Identify and develop criteria for making evaluations and recommendations
Apply criteria to a problem
Write a short, multi-part proposal that employs formal reporting conventions
Use the editing and style features of MS Word to maintain editorial and design consistency throughout a multi-part document.
Notes and adviceAs you prepare your formal report, consider these issues:Audience and content. Your audience for this report is the decision-maker(s) pertinent to the topic or problem you have identified. You’re writing to assist that decision-maker in taking action on the problem. Your job is not to solve the problem, but to provide your audience with the means to solve (or mitigate) the problem to the extent that a solution is possible.So, even though you’ll be recommending a particular solution, it’s important for your report to be even-handed and informative about the full range of issues and options, proving the necessary context, alternatives, and decision-making bases for understanding the problem and its possible solutions. It is even okay to include alternative solutions or note variables that might affect the decision-maker’s choices about what to do next, though you should still assert and support a clear recommendation.Organization of the report. This report should follow the textbook’s guidelines for formal written reports. Your report should use sections with headings (and, if necessary, subheadings) to organize content optimally for the information needs of your primary audience and other stakeholders. It should also incorporate the strategies and techniques of “modular” reports that we’ll discuss in class.Style. This report should use a formal, professional style and a vocabulary suited to your target audience(s).Appearance. The report should use design and editorial techniques to create consistency in a complex, multi-part document.I’ll evaluate your report on the following criteria:Clear and convincing articulation of a problem, possible solutions or mitigations, the criteria used to assess those solutions, and your recommended course of action
Rhetorically sound presentation of claims and arguments
Clear, correct, and well edited writing
Sound use of documentation styles.
RubricReport_rubric_wtg (1)Report_rubric_wtg (1)CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeWriting quality10 ptsExcellent8 ptsGood6 ptsFair4 ptsPoor2 ptsIncomplete10 ptsThis criterion is linked to a Learning OutcomeResearch / Content10 ptsExcellent8 ptsGood6 ptsFair4 ptsPoor2 ptsIncomplete10 ptsThis criterion is linked to a Learning OutcomeArrangement10 ptsExcellent8 ptsGood6 ptsFair4 ptsPoor2 ptsIncomplete10 ptsThis criterion is linked to a Learning OutcomeReport design10 ptsExcellent8 ptsGood6 ptsFair4 ptsPoor2 ptsIncomplete10 ptsThis criterion is linked to a Learning OutcomeEditing10 ptsExcellent8 ptsGood6 ptsFair4 ptsPoor2 ptsIncomplete10 pts

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