I HAVE TO COMMENT ON THIS POST BELOW AND IN MY COMMENTS I HAVE TO COMPARE AND CO

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I HAVE TO COMMENT ON THIS POST BELOW AND IN MY COMMENTS I HAVE TO COMPARE AND CONTRAST THE STRATEGIES OF MY COLLEAGUE’S COMPANY STRATEGIES WITH MY OWN COMPANY STRAEGIES ( THE COMPANY I CHOSE IS MARRIOTT INTERNATIONAL)
Q1. To what extent is your organization committed to pursuing sustainability? What is your evidence (with citations)?
American Express has been utilizing their company to address increasingly urgent issues for so many years, adopting impactful programs that benefit their workforce, clients, communities, as well as other partners. According to the 2020-2021 ESG report, Amex set goals including a $1 billion DE&I Action Plan and pledges to achieve net- zero carbon emissions, and support small businesses, including by reaching $100 billion in spending by consumers on Small Business Saturday and during other Shop Small campaigns. (American Express Environmental, Social, and Governance Report, 2021) The company’s main aim is to work to promote diversity, equity, and inclusion within their workforce, marketplace and within the society. American Express strives to build financial confidence and to be able to advance climate solutions to sustain a low carbon future. Their ESG mission follows with “we back people and businesses to thrive and create equitable, resilient, and sustainable communities globally” (American Express Environmental, Social, and Governance Report, 2021) By funding initiatives that promote financial security, improving financial well-being, and assisting the development of resilient communities, American Express empowers their employees, clients, and communities.
Q2. Which areas of sustainability are you finding: environmental, social, and/or economic? Within each of these areas, which specific approaches is your organization taking?
American Express has focused on environmental sustainability over some time now. They have been working hard to strengthen their approaches and practices to help support the needs of their customers and the community as they transition to a low-carbon future. In the year of 2020-2021 they achieved a majority of their Environmental, Social, and Governance goals. Here are some examples found in their ESG report: (American Express Environmental, Social, and Governance Report, 2021)
Maintained carbon neutral operations since 201
Powered their operations with 100% renewable electricity since 2018.
Conducted a climate risk scenario analysis based on the Task Force on Climate-related Financial Disclosures (TCFD) framework on physical and transitional risks related to climate change
Sourced 95% of direct marketing, customer communications, and office paper use from certified responsibly managed forests.
Funded the planting of more than 150,000 trees through colleague engagement campaigns during Earth Month in 2020 and 2021.
Another aspect they have fulfilled in terms of social sustainability is the impact to build financial confidence. The company supports its employees, clients, and communities by funding initiatives that promote financial stability, well-being, and community resilience. The results of this financial confidence were as follows: (American Express Environmental, Social, and Governance Report, 2021)
Spent more than $200 million as part of their largest-ever global Shop Small campaign to support a Card Member offer and the associated marketing campaign to help jumpstart spending at small merchants.
$23.3 billion in reported spending by US consumers on Small Business Saturday in November 202.
In 2020, they created a Customer Pandemic Relief Program to provide short-term support for customers impacted by COVID-19 and enhanced and expanded their longer-term Financial Relief Program to provide assistance in 21 countries to customers in need.
The company also follows a social sustainability approach in which they promote diversity, inclusion, and equity through all levels of the company. Their aim is to encourage a multicultural, equitable, and inclusive workforce, market, and culture. Some accomplishments from the American Express ESG report for the year 2020-2021 are as follows, (American Express Environmental, Social, and Governance Report, 2021)
Achieved 100% pay equity for colleagues across genders globally and across races and ethnicities in the United States.
They encouraged colleagues in major office locations to self-identify across gender, ethnicity, sexual orientation, and disability depending on their location.
They provided more than $16 million in grants to nonprofits committed to social justice and issues impacting people of color and underrepresented groups.
They pledged $10 million over the next four years to the Coalition to Back Black Businesses, our grantmaking and training initiative in partnership with the U.S.
Q3. What is a Sweet Spot? What Sweet Spot(s) is(are) your organization pursuing?
After reading the text, to my understanding a sweet spot is fundamentally what a company has to offer as a policy or program that delivers the ultimate balance of costs and benefits. Finding the sweet spot is often difficult in practice and may only be realized in hindsight. (Halton, 2021) The concept of the sweet spot suggests, sustainability and profitability can be, and increasingly, are in harmony and can even drive one another forward but the relationship between these two values is not always obvious or simple. (Savitz, 2013) For customers globally, American Express provides a wide range of goods, advantages, and services, and the company is constantly innovating to meet those customers’ shifting needs. The American Express Global Network is ideally situated to provide expert advice and support as the financial market continues to change. The company website discusses that, their focus on four core areas – Data & Technology, Platforms & Capabilities, Engaging and Intentional Experiences, and a Deep Partner Ecosystem – enables them to bring compelling experiences to their customers at every touch point. (American Express, 2022)
Q4. What Sweet Spot is your organization not pursuing that it should consider? Why?
There is always room for more improvement and development in any organization or business. I do believe that American Express offers many enticing sweet spots, that would definitely make employees and clients happy and satisfied but more can be done where work is needed and required. Sweet spots have become more of a business strategy. Long-term company success will increase if companies learn to adapt to sweet spots. When all three categories of purpose are aligned (personal, role and organizational) this “sweet spot” emerges, and all stakeholders can benefit. (Pontefract, 2017) The key here would be to recruit exceptional candidates and don’t cut corners on wages and benefits. The revenue spent on establishing corporate sustainability strategies into place will be well invested in the long run. Employee engagement is extremely essential to this cause, without it they would not be able to grow both professionally and personally.
Q5. How can HR support sustainability programs within your selected organization?
Customers and clients want companies that encourage employees, whom also want meaningful employment, and the society as a whole which wants businesses that are ethical have all been driving up demand. For example, HR can conduct an evaluation of all procedures and methods of operation to make sure they adhere to the company’s sustainability objectives. Understanding certain sustainability measures requires specialized training at times. Consequently, another suggestion is providing training on how employees can contribute and help support Amexs’ sustainability goals. Amex can begin to implement their sustainability goals and measures into their recruitment and onboarding to emphasize the importance of this to the company’s mission and cause.

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