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I have an analysis report and I am assigned to the “Issues and Recommendation” section. I have attached the case study and marking rubric please take a look.
This report requires us to read a case study (page 590-604 in the PDF):
Read Case 15 – Starbucks: Delivering Customer Service from Essentials of Services Marketing, (3rd
Ed.), Wirtz, Chew, Lovelock, pp. 590–604.
Here are the details for the section I am assigned to:
Please feel free to use external resources + resources in the case study to support the ideas. It may not need to be 500~ words, aslong as its 2 pages It doesnt matter.
Issues and Recommendations
• Identify and explain key issues that the management team
must address.
• What are the recommendations you would make in order to
address any issues your group identified from your research
and/or based on case facts?
• Be very specific and detailed.
• Provide qualitative and quantitative support for your chosen
recommendation(s).
• What are the risks?
• How can these risks be mitigated?
– What other recommendations would you make to Starbucks’ management team? What issues would these recommendations address? How much would they cost and what is the ROI on these recommendations?
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