You will find a list of 30 brands that have done exceptionally well with digital marketing strategies. Many of those brands have done so successfully in various ways so the list offers different aspects of DM (digital marketing) strategies.
Your assignment is to pick ONE (1) brand from that list, and follow the guideline below:
Name of brand
Brief summary of the brand’s successful DM strategy(ies)
What you take away from “The Lesson” part of the brand that you chose
The final, and most important, part of the assignment is for you to design a digital marketing strategy using the material you read from the brand you chose, and apply it to one (1) brand that is known to be struggling (some brands can be found https://www.wallstwatchdog.com/money-career/great-companies-on-the-brink-of-death/
You may research any brand of your choice that has been struggling to compete.
Follow these guidelines:
Name of struggling brand
Brief summary of their status
point out any declines you may find (i.e sales/revenues, etc., do the research to find data)
Implementation the digital marketing strategy proposal that you found from the successful brand that would be applied to the struggling brand and explain how and why it should work.
* Those are the instructions and the links on the assignment for the brands. Use as many references as you need! Thank you*
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