How might incentives and strategies for core brands differ form those of Natural and Organic Brands?

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1. How might incentives and strategies for core brands differ form those of Natural and Organic Brands? What effect will shifting consumer dynamics among core and accelerator brands have on General Mills’ near and long-term strategy?
2. What is General Mills committing to? What outcomes should General Mills expect if the regenerative agriculture commitment is successful? If it is not successful?

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