How has S-D logic evolved and changed?

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Learning Goal: I’m working on a hospitality writing question and need a reference to help me learn. 1. Evolving to a new dominant logic for marketing (PDF) This is where it all started: the original published article on service dominant logic. 2. Model of exchange shifts toward services (PDF) This article was published in Marketing News (a trade journal), in the same year as “Evolving to a new dominant logic for marketing”. It was written by the same authors but uses language that is more appropriate to a trade journal than an academic journal. 3. Institutions and axioms… (PDF) This is the link to the 2016 Vargo and Lusch academic article about S-D logic.4. Marketing value (PDF) Here is the link to the Vargo and Lusch “Marketing Value” article in Marketing News in 2012.After you have read all of this week’s articles, write a definition and description of service-dominant logic, in your own words. Use examples to support your description. Next, compare the early Vargo and Lusch articles from 2004 to those from 2012 and 2016. How has S-D logic evolved and changed? What have the authors learned about S-D logic since then? How have they responded to questions and criticisms of the concepts?This assignment should be between three and four pages long, double-spaced. You must also cite your sources on a separate “References” page, using APA style. If you use any other sources in addition to citing the assigned articles, cite those too.
Requirements: 3 pages   |   .doc file

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