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Please read the case carefully and thoughtfully and answer the following questions with your creative writing and analytical skill to respond it with supporting examples.
1. How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative?
2. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.
3. To what extent can the transmedia storytelling approach be used for marketing non-entertainment products?
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