How did social media begin, and why has it become popular so quickly?

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How did social media begin, and why has it become popular so quickly?
Compare and contrast Facebook, Twitter, LinkedIn, and YouTube, briefly describe how and why subscribers use them.
Explain the use of “#hashtag” in social media platforms. Why do people use “hashtags” and how do “#hashtag” tags work?
How would a business use “#hashtagging” to advance consumer awareness of products and services?
How does a business measure the effectiveness of its social media advertising effort?
Is social media becoming a form of “gossiping” today? How do Christian men and women use social media as a business tool, while stopping short of gossiping?

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