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Your formal report must include a title page and signed declaration of original work.
Your report must conform to and be in adherence to what is advocated and prescribed by APA.
This formal report must be a written narrative and NOT presented in point form.
Main Concepts (Theories, problem statement, constructs, ideas, thoughts)……………………. 10 Marks
Research (What did the author(s) do for research if any?)……………………………………………. 5 Marks
Article Strengths and Weaknesses (What is good, bad or indifferent with this article)………. 10 Marks
Compare and Contrast (Using at least 3 other academic journal articles compare and
contrast your assigned article with respect to contributions to the academic literature……… 15 Marks
Implications for Practitioners (What can we learn from this article?
How can this article best be used to help the industry move forward
with Revenue Management as a strategic profitability tool?…………………………………………… 5 Marks
Your Evaluation (Did you like this article, why or why not?)…………………………………………… 5 Marks
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