How can story telling integrate data into strategic plans?

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3000 word Essay on the title:
‘Quantitative and Qualitative research is just numbers or words on a page until they are brought to life’  How can story telling integrate data into strategic plans?
a.    Prepare a document that explains the differentiation between quantitative and qualitative research with respect to how research is used in today’s business environment. Give examples of when each could be conducted, on which topics and with what audiences to provide an evidential platform to inform a client’s decision making. Include a section or table on the limitations as well as the benefits of both.  Use academic references (15 minimum) to support your key points (1500 words).
b.    Create an argument for the methodology (either quantitative or qualitative) which you believe to be the most relevant for today’s business environment where insight has a premium. Provide examples to support your argument and use academic references (15 minimum) to support your key points (1500 words).
The assignment should be word processed and structured in essay format (i.e. coherently structured; not in bullet points) and presented in Arial, size 12 font, double justified. Each part of your assignment question should be clearly labelled and identified. Your assignment must have a completed cover sheet and should indicate the module title and code; the name of the module coordinator; the date of submission; the student’s name and registration number; and the word count. Heading and sub-headings can be used, along with tables, graphs, etc to summarise and present information. Information in your Appendices should be there for further context and should NOT include any information that is key to addressing the assignment brief. Anything that is important should be included within the main part of the report. The appendix is not considered as part of the content for marking purposes. You should incorporate relevant citations, correctly referenced using the Harvard System, with a full reference list included at the end of the assignment. You are not required to submit a bibliography for this assignment. Please ensure that you retain an electronic receipt for your submission.

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