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Learning Goal: I’m working on a business question and need guidance to help me learn.Take a look at this resource for a little inspiration.
Use the Customer Centered Job Mapping table located in your On Innovation book on pages 46-47. Thinking about your client’s customers (this is the client you picked the first week of the term), how can you innovate at each stage of the customer job process? This may be difficult, so you will need to be creative. Note that some of your innovations may not fit within your client’s existing business model or concept. Perhaps your innovation would fit better as a new business. That’s okay. The point of the exercise is to think about products/services needs from the perspective of your client’s customers. If you are having difficulty thinking through this, please contact me.
This resource may also provide additional insight into completing the Customer-Centered Job Map, which is also commonly referred to as a Customer-Centered Innovation Map.
You can use this spreadsheet to complete the job map, or you can complete it a Word document if you follow the same general outline. Remember to include the following if you do not use the provided outline:Your client name
The customer job you are innovating for
Each stage of the customer job…define the job and describe your innovation
Finally, in a separate document, briefly describe what you learned through completing this Customer-Centered Job Mapping exercise. How can customer-centered job mapping be used within the Design Thinking process?
This is not a group project. This exercise is for the client you picked during the first week.
Requirements: 1d | .doc file
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