his on-site experience is done alone and requires between one and four hours on

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his on-site experience is done alone and requires between one and four hours on site. Field notes are written both during and immediately after your experience as a guest. The paper is written later, using your field notes as reference materials. The idea here is similar to that of a “secret shopper” — you are observing the business “incognito.” Imagine that you are now a 50% equity partner/owner in the business you are observing — how is the ambiance, service, curbside appeal, etc.? Remember that dress is important — how you are treated will depend upon how you are perceived by others. DO NOT write about being alone! This is not about you — it is about the business! Describe your experience as it happened and in the first person only: “I felt”…”I found myself wondering”…”I worried that”…”I think they should have”…. Be sure to reflect on all that you learned about being the guest in the setting experienced. Use past tense when you write. This paper will be well-composed; typed, a minimum of three full pages, double spaced with one inch margins all around; no misspellings; grammatically correct; and using 12 point font. A cover page will be used to give details, including as appropriate, the title of your experience (be creative!), location, date of the experience, your name and submission date.
Choose TWO of the following three: Hotel Lobby, Restaurant, or an Event:
Hotel Lobby:
Think about which hotel you might visit and your reason for doing so. Do not go to a hotel with which you are already familiar (you work there or have spent considerable time there). Also consider what you wear and how it will affect your presence to others. Sit for half an hour doing nothing, just relaxing. Go to the front desk or concierge and request a brochure on the hotel. Return to your seat for the remainder of the time. During your experience, take in as much as you can of the atmosphere, noting your feelings, and what stands out to you as you relax in the lobby area. What is the function of the lobby? Is it of value? How were your regarded and treated by hotel personnel and other guests? What would you say about the service ethic in this establishment?
Table Service Restaurant:
Select a restaurant unfamiliar to you where you can go alone, for about an hour. Order whatever your budget allows. Do not read unless you are feeling really uncomfortable. Again, take in the experience. Be conscious of how you feel and why. Don’t write about feeling lonely! You are observing the service operation of a restaurant. Be sensitive to your experience as a guest: be observant! How were you served and how did you react or behave? How similar do you think the experience of other guests is to yours? Why?
Major Event:
Attend a special event that is not business/career related. Plan to spend at least a half day or evening alone, being a participant, doing whatever the situation calls for. Select something that promises to be fun; then see what happens to you as you interact at the event. What is the function of this event to the visitor, to its community, and to those who organized and provided the event? How does it relate to the field of hospitality and how does hospitality relate to the event you experienced? What kind of expertise is needed to plan this event?
As always, please feel free to contact me anytime should you have any questions regarding this paper/project. Thank you.
PLEASE ADD COVER PAGE STILL HAS TO BE 3 PAGES OF WRITING
NO SOURCES!

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