H​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​i this is basically an extended essay without primary res

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H​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​i this is basically an extended essay without primary research and we need to answer this question –> “What is the impact of conscious consumerism/sustainability on consumer buying behaviour of millennials/GenZ within the luxury industry? Or something along the lines of “conscious consumerism in millennial/genZ within the luxury industry and its impact on consumer buying behaviour (and experience) and the factors affecting it”
Making reference to the academic papers. I have included a few and there is one that has primary research (Are millennials really more sensitive to sustainable luxury?, Jean?Noël Kapferer1 · Anne Michaut?Denizeau2
) that I need you to make reference to and if you find others relevant to this, that would be great too.
The overall structure is as follows:
Abstract
Intro
Literature review
Methodology
Main content
Implications
Conclusion
(appendix, list of tables etc if needed)
Can you please make references to the papers below as well as those attached. Than
https://www.bain.com/contentassets/8df501b9f8d6442eba00040246c6b4f9/bain_digest__ luxury_goods_worldwide_market_study_fall_winter_2018.pdf.
12The Sustainability Imperative, Nielsen, December 2015, https://www.nielsen.com/us/ en/insights/report/2015/the-sustainability-imperative-2/.
13Forbes, Mars 15, 2020, https://www.forbes.com/sites/pamdanziger/2020/03/15/ what-the-aftermath-of-the-global-coronavirus-pandemic-will-mean-for-luxury- brands/#29f8b2f31e9f.
Arias, C. & Trujillo, C. A., 2020. Perceived Consumer Effectiveness as A Trigger of Behavioral S​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​pillover Effects: A path towards Recycling. Sustainability, 12(11), pp. 1-17.
Cybertill, 2020. Sustainable shopping: How tech can facilitate conscious consumerism, s.l.: Retail Gazette.
Deloitte, 2021. Articles. [Online]
Available at: https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable- consumer.html
Eze, U. C. & Ndubisi, N. O., 2013. Green Buyer Behavior: Evidence from Asia Consumers.
Journal of Asian and African Studies, 48(4), pp. 414-426.
First Insight, 2020. The state of consumer spending: Gen Z Shoppers Demand Sustainable
Retail, s.l.: First Insight.
Fraj-Andrés, E. and Martínez-Salinas, E., 2007. Impact of environmental knowledge on ecological consumer behaviour: an empirical analysis. Journal of International Consumer Marketing, 19(3), pp.73-102.
Granskog, A., Lee, L., Magnus, K.-H. & Sawers, C., 2020. Our Insights. [Online] Available at: https://www.mckinsey.com/industries/retail/our-insights/survey-consumer- sentiment-on-sustainability-in-fashion
Joshi, Y. and Rahman, Z., 2015. Factors affecting green purchase behaviour and future research directions. International Strategic management review, 3(1-2), pp.128-143.
Kearney, 2021. Consumer and Retail. [Online]
Available at: https://www.kearney.com/consumer-retail/article/?/a/kearney-india-retail-index
Khatib, H., 2021. Fashion. [Online]
Available at: https://www.vogue.in/fashion/content/the-rise-and-rise-of-the-modern-ethical- consumer
[Accessed 9 February 2021].
Knowledge, G. f., 2021. Insights. [Online]
Available at: https://digital.gfk.com/understanding-todays-green-con​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​sumer

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