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Internal Code: MAS1840
Marketing Report Writing Assignment:
Task:
Select a product from the Health and Beauty (Shampoo, Skincare, Deodorant, Hair care, OTC medications, etc.) section of your supermarket. This product audit will form the base of your Brand Evaluation Audit Report .
1.
Your audit report is to detail the following aspects:
a.
The 4 Ps: Product, Place, Price, Promotion (40%)
o
Customer Profile (10%)
b.
Competition (20%)
c.
Market performance: (30%)
2.
Supermarket channel
3.
H&B Sector trends and performance
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