Grading Criteria… Title Page [Required, -deducted points if missing] Abstract/

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Grading Criteria…
Title Page [Required, -deducted points if missing]
Abstract/Executive Summary – Must begin and end on a page of its own and be 1-full page in length [10pts]
Introduction
Statement of Identified Problem [5pts]
SWOT Analysis [10pts]
Critical Analysis aka The Marketing Mix – 4P’s of Marketing [15pts]
Action Plan/Conclusion [10pts]
Reference Page in APA Format – Must begin and end on a page of its own [Required, -deducted points if missing]
Formatting Notes…:
Each Sub-section (i.e., Title Page, Abstract, Introduction, Critical Analysis, Action Plan, Reference Page) should be labeled
Double-Spacing with 1″ left and right Margins (Do not use excessive spacing between paragraphs)
Indent the beginning of each paragraph and DO NOT center your paragraphs (use either left alignment or justification alignment)

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