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Global
Strategic Planning: Application
2.1 Choose a
publicly-traded United States firm that has been expanding in global markets
outside of North America. Review the
company’s 10Q and 10K reports at the website of the Securities & Exchange
Commission, www.sec.gov , from
2018, 2019, and 2020.
In a ten-page essay,
recommend a new strategic plan for the firm based on your research. Select a
strategy discussed in the text or alternate source. Your paper should have the
following components:
– Introduction
– Analysis of firm Mission, Vision & Values
– Environmental Scan – Application of Five Forces and firm
Value Chain
– Discussion on Strategic Analysis
– Discussion of Selected Strategy and Rationale for
Selection
– Implementation Plan (Timeline, Key Milestones, Participants)
– Conclusion
In your essay, you
are required to cite the course textbook, one SEC report, one peer—reviewed
article from a management journal, and three articles from either The Wall Street Journal, Financial Times, or New York Times. Your essay should be double spaced, with a
cover page, References page, and include one inch margins.
ESSAY GRADING POINTS:
Item
Description
Percents
1
Content and Conceptualization
60%
2
Logical organization of thoughts, ideas and structure
20%
3
Spelling, Grammar
20%
Total
100%
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