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Paper details:
Case: “INGLOT: Conquering the World” attached
Case questions (for this 2. assignment answer these three questions ONLY):
• Which generic strategy is INGLOT pursuing? (using Porter’s generic strategies :cost leadership, differentiation, focus)
• What are the sources of INGLOT’s competitive advantage? (analyze the Inglot case using the VRIO framework: valuable, rare, imitable , organized)
• How does INGLOT sustain its competitive advantage?(analyze this question using the value chain analysis)
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