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The advertisement uses creative execution through simplicity, where the only word evident in the print is the brand itself in an international platform. It is a perfect example of a big idea, as colossal when compared on a global scale. Also, the advertisement uses seats of power, denoting its authority in the market. The advertisement uses the big idea to connect with its target audience, who are deeply loyal to their identity, and would, therefore, associate the product offered by sound foundations of history. Besides, the media conveys a wide variety of understandable information wholly through the image.
The advertisement is appropriate for communication regarding the global segmentation of the product. It is very useful especially during international events, especially those recreational in nature. It embraces the differences of consumers and their identities, connecting all of them with standardized products for their enjoyment, in this case, the beverage drink.
According to Belch, George et al. (54), another tactic the advertisement would have implemented is bold action. The advert uses traditional symbols of its segmented market such as the Asian architecture, which was built years ago. They should be bold and step out of the historical box, thus introducing new identification architecture for a dynamic and growing market.
Conferring to Jobber, David, and Chadwick (14), if marketers step out of the box and do something bold, they Take bold action, putting them in a risky position for critique, but also raises the likelihood for added praise. I think that the idea of taking bold action is an important lesson in life. Many times, people are afraid to do things because they do not want to break the rules, or stray from the ordinary. Nevertheless, if you dare to be different, you are in a way controlling your fortune. Something good may spontaneously come your way, and you will never know unless you try.
Works Cited
Belch, George E., et al. Advertising: an integrated marketing communication perspective. New York: McGraw-Hill Education, 2014.
Jobber, David, and Fiona Ellis-Chadwick. Principles and practice of marketing. No. 7th. New York: McGraw-Hill Higher Education, 2012.
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