For this project and final assignment, you will choose a health issue (obesity,

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For this project and final assignment, you will choose a health issue (obesity, diet, mental health, etc.) portrayed in the media (TV, social media, radio, magazine, etc.) to analyze. Select a health communication theory to evaluate and discuss how the media messages influence our attitudes, expectations, and health. Then discuss the role of public health in health messaging and introduce strategies health organizations have used to dispel incorrect health information and provide evidence-informed content. What are the challenges of health communication and where does a health educator or health practitioner fit into this challenge? Where do you think improvements need to be made and whose responsibility is it to ensure health information is accurate, timely, and accessible for all?
Health communication theories are important because they can help to understand the problem or situation, such as why a problem exists, who to target, how to reach people, and the most effective strategies for intervention. Possible theories/models (this is not an exhaustive list, please refer to the course presentations/textbook):
Social Marketing
Consumer Information Processing Model
Social Cognitive Theory
Organizational Change Theory
Community Organization Theory
Diffusion of Innovations Theory
Questions to ask yourself:
What health problem are we addressing?
What is occurring versus what should be occurring?
Whom does the problem affect, and how?
What role can communication play in addressing the problem?
How and by whom is the problem being addressed?
Possible paper outline:
Introduction: Introduce the health message, the media channels it is portrayed in, the accuracies/inaccuracies of the health issue, and their target audience (1- 2 paragraphs).
Body: Introduce the health communication theory/model, discuss how and why the health message should follow the communication theory, address whether the media portrayal followed a communication theory, and evaluate the effectiveness and importance of health messaging in the media (2- 3 paragraphs).
Conclusion: Summarize the importance of health communication and the role of public health in health messaging (1- 2 paragraphs)
Your paper should be 2- 3 pages (do not submit more than 3 pages, this does not include a references page), double-spaced, 12-point font, and follow APA 7th edition formatting.

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