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For this assignment, imagine you work for a professional sports league or team that is looking for an innovative way to reach fans and consumers and create buzz. The CMO has asked you to put together a comprehensive report including:
Three (3) examples of the most innovative ideas that companies outside of sports are doing in the social space that a team/league would be wise to implement and why
Three (3) examples of the most innovative ideas that sports teams/leagues are doing in the social space
Based on what you’ve learned in the course and your research from the two bullets above, come up with your own idea for a social media campaign (that may or may not include an marketing/sponsorship activation) and explain what you would do to make sure it is successful. When developing your own social media campaign answer these questions to the best of your ability:
What kind of resources will your company/team put towards social (# of staff, budget, etc.)
What was the goal of the project
Why is social media the best way to achieve those goals
To what extent will this concept/activation utilize or focus on:
Content, Engagement, Sales , PR/awareness, Other
How will you implement it (social media channels, etc)
What other non-social tools (traditional media, etc.) will you utilize as part of this campaign
How will success and outcomes be measured
Is this part of a larger campaign or intended to be a recurring campaign
How much will the project cost
Your entire presentation deliverable is a 10-12 minutes maximum PowerPoint presentation
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