Exploration of the Nature of Creativity and Innovation – Management Assignment Answer

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Management Assignment Answer

TASK:

1) Assessment Details
Each student is to submit a written essay, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory
and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organisation, and present a case based on their
research. To help you focus this, you should identify several examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to
successful innovation – Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are ‘less well known’ than the usual examples, such as Apple, Google, Uber etc. The aim is to learn how to ‘spot’ innovation in
action all around you, so focus in your own industry, field, country, or area of interest to find your examples.

1. The Table of contents for this assignment
Introduction
Definition of Creativity and Innovation
The difference between Creativity and Innovation

Where does Creativity end and does innovation start
Can businesses have Creativity without innovation?
Entrepreneurship in Creativity and Innovation
Why should we have creative people in our business?
Are creative people born or developed?
Examples of Creative Genius and organisations & what makes them Creative
Examples of creative geniuses
Examples of organisations with creative corporate culture
Google
Zappos
Southwest Airlines
Adobe
Should we find & hire creative geniuses?
Should we reward creativity & innovation and if so how might we do that?
My reflection
My mind map

2. Another TOC (Sample) for this assignment
Introduction
Definition of creativity & Innovation
Difference between creativity and innovation
Where does creativity end & where does innovation start

Can creativity and innovation sustain without each other?
Entrepreneurship, Creativity & Innovation
Examples of Creative people, organisations and product/service: what makes
them different?
Creative & innovative organisation, corporate culture, product & service
Nexus of creativity, creative people and business
Should we try to find & hire creative geniuses?
Should we reward creativity & innovation & if so how might we do that?
Personal reflection

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