Explain your reasoning, and why this collaboration would be beneficial to both companies.

Learning Goal: I’m working on a management question and need an explanation and answer to help me learn.The following article from Forbes discusses the collaboration between footwear maker Merrell, and smaller niche brands: https://www.forbes.com/sites/jimvinoski/2020/01/09/people-partnerships-and-planet-merrell-uses-their-boots-to-make-things-better/#1f9ed321298b, A copy of the article is also posted.read the article and answer the following question in 300 words.Given the collaborations Merrell has entered into, what other companies might you suggest that it work with? Explain your reasoning, and why this collaboration would be beneficial to both companies.

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