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Select an existing product (this can be a physical or online product, or a service etc.) that is facing problems (in your report, you will need to explain the problems that the product is facing) and would currently benefit from a fresh marketing approach. Then assume the role of a strategic marketing consultant and prepare a marketing plan that captures your proposed fresh marketing approach.
An indicative structure for the marketing plan is presented below (assume that the marketing plan covers a one-year timeframe). The word count excludes the title page, table of contents, any tables that you may create or use, the reference list and any appendices.
Title page
Table of contents
Executive Summary
Must include: SWOT ANALYSIS + PORTER’S FIVE FORCES and reference page
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