Explain the atmospherics that the store should create to enhance an environmentally sustainable environment that would benefit the retail store.

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Learning Goal: I’m working on a business project and need an explanation and answer to help me learn.Overview
The principles of design milestone will establish the importance of a visual display and how the elements of design enhance it. The display must represent the
principles of design, including balance, emphasis, proportion, rhythm, harmony, color, lighting, and atmospherics. The display should include how the elements
are used to benefit the environment and store sustainability.
Prompt or Assignment Instructions
1. Design a visual display that you think the retailer would use. You may download pictures that your chosen retailer would use to design your display. The
display must include identification of the following:
a. Balance
b. Emphasis
c. Proportion
d. Rhythm
e. Harmony
f. Color
g. Lighting
h. Atmospherics
2. Explain the atmospherics that the store should create to enhance an environmentally sustainable environment that would benefit the retail store.
Format: The principles of design must follow these formatting guidelines: double spacing, 12-point Times New Roman font, 1-inch margins, and appropriate
citations (retailer’s website, social media sites, product review pages, etc.). Page length requirements: two to three pages; use more if appropriate or needed.
Three resources are required with the submission.
Rubric
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Example of Visual
Merchandising
Display
Meets “Proficient” criteria and
cites clear and relevant
examples describing the
elements within the proposed
visual merchandising display
Identifies the major retail store
used and provides relevant
pictures/examples of the
proposed visual merchandising
display
Identifies the major retail store,
but does not provide sufficient
pictures/examples of the
proposed visual merchandising
display
Does not identify retail store or
provide examples of the
proposed visual merchandising
display
25
Identification of the
Elements of Design
Meets “Proficient” and cites
clear and relevant examples of
how the design elements
impact the proposed display
Identifies the design elements
within the display and explains
how the design elements
impact the proposed display
Identifies the elements of
design used in the display, but
does not provide an explanation
on how the design elements
impact the proposed display
Does not identify the elements
of design within the proposed
display
25
Identification of
Environmental
Components
Meets “Proficient” and cites
clear and relevant examples of
the retailer’s current
environmental strategies
Identifies and explains the
environmental strategies of the
selected retail store
Identifies the retailer’s
environmental strategies, but
does not sufficiently explain
these strategies
Does not identify or explain the
retailer’s current environmental
strategies
25
Identification of
Additional
Environmental
Components
Meets “Proficient” and cites
clear and relevant examples of
how these additional
environmental components
would be both beneficial to the
retailer and the environment
Identifies additional
environmental components and
explains how the chosen retailer
could use the additional
components to create an
enhanced environmentally
sustainable environment
Identifies additional
environmental components, but
does not include an explanation
of creating an environmentally
sustainable environment
Does not identify any additional
environmental components
15
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Earned Total 100

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