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The current root beer industry in the United Kingdom is very small, leaving a huge opportunity for a new product to penetrate this market. If A&W acts quickly and can be the first root beer brand in the UK soft drink market, it would be able to gain market share and establish a strong sense of brand recognition and loyalty
A. Evaluate the product as an innovation as it is perceived by the intended market.
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
B Major problems and resistance to product acceptance based on the preceding evaluation
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