Essential Oils and drink

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QUESTION
Summary:
1.Amys innovation to make natural drinks that help and/or improve one’s overall physical and mental health. The model the team decided to use is the SNIFF model. The team came up with these two decisions by majority vote and which model would be beneficial to the innovative idea. Challenges with using the SNIFF model for this innovation is confusion if one doesnt understand the model, production and/or marketing, as well as consumers. There are no significant foreseeable challenges to the innovation itself. As previously stated, there is a need, a market, and with further development, there will be systems in place to deliver the product to consumers.
2.Amy: Essential oils are becoming commonplace, and the effects and benefits are consistently being studied, so anything having to do with essential oils draws customers, especially those wanting to be more health conscience. Not only can you market an essential oils drink, but you can put it into an overall business strategy to include other facets such as essential oil cleaning products, oil diffuser lines etc. Since essential oils are becoming evermore popular, so there is a need and a market for them. Especially if there is a good price point, it can draw in a variety of consumers, which increases opportunity size. It passes the sniff test, in my estimate because it is a product that can be marketed to a variety of consumers, is relatively inexpensive, and starting with this product can open up other business opportunities.
An innovative idea thought of by Amy is having a beverage containing essential oils and other natural herbs. Essential oils are becoming commonplace, and the effects and benefits are consistently being studied, so anything having to do with essential oils draws customers, especially those wanting to be more health conscience. It will be marketed especially to those experiencing anxiety and depression. Not only can you market an essential oils drink, but you can put it into an overall business strategy to include other facets such as essential oil cleaning products, oil diffuser lines etc. Since essential oils are becoming ever more popular, so there is a need and a market for them. Especially if there is a decent price point, it can draw in a variety of consumers, which increases opportunity size.
Instructions: describe the value of the product provided to the customers and the needs it will meet.
In-text citations from at least five reputable secondary sources, must contribute an article from the research that was completed on innovation implementation/evaluation models.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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