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Essay Guidelines:
Your essay should be 3-5 pages long.
It should be typed using a standard 12 point font. MLA standard pagination is required. See The Little Seagull Handbook p. 161 for a sample essay in MLA format.
Follow directions carefully.
It should be double spaced with margins no bigger than 1 inch.
You should carefully review the strategies for writing a Cause and Effect Essay. This means, you do not list cause and effects; rather, you develop a larger purpose, some lesson or insight that makes the cause and effect discussion important. Consider how the causes result in the effects or how the effects result from the causes and the importance of that cause/effect relationship.
Use at least one outside source (from the list of articles/sources provided) of information to develop your essay.
Use a minimum of two quotes or paraphrases from an outside source.
Be sure to include your name on your essay.
Create a Works Cited page and cite all outside sources used in the essay including images and videos.
Option B: Joanna Weiss, in her essay “Happy Meals and Old Spice Guy” writes that “the secret to survival in an ad-heavy world isn’t avoiding marketing, but understanding it” (Weiss). Study and analyze several advertisements (print, video or web). Select 1-3 successful examples and explain how these ads are supposed to reach the targeted consumers. You can focus on the attractive lifestyle promoted in the ad/s (for example, staying fit, being “green” or being financially successful), OR explain the marketing strategies and techniques (such as humor, creating a need, personal testimonies, celebrity endorsement and more) used to make us want to buy the advertised product or service. Use cause and effect analysis to show who the target consumers are and how the elements of the ad/s make consumers want to purchase a product or a service. Make references to specific ad/s for illustration and cite them.
You may find it useful to first read and watch about advertising principles, marketing and consumption in the sources below. Remember to cite them!
“Selling Ideas, Attitudes, and Behaviors” by Douglas Gentile (MC Library database)
“Choice, Happiness, and Spaghetti” by Malcom Gladwell (Ted Talk)
“The Truth About False and Deceptive Advertising” by Sienna Kossman
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