Entr8480: Ecopreneurship Feasibility – Sustainable Business Management – Research Writing Assignment Help

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Sustainable Business Management Assignment Help
Task: 1
Research Problem
Ventures and innovations fail when the wrong problem is identified, even though a real and important problem exists. To identify the context of the problem, it is important to research the issue from varying perspectives, including:

Demographic trends

Historical perspective of the problem

Regulatory or Legislative factors

Social norms or practices

Geopolitical influences

Social or environmental issues

Market trends

Distribution and supply chain challenges

Need for disruption

Academic, industry, consumer, NGO, investor, association perspectives

Define your problem by accessing research from an Industry Association, an Academic Journal, a consumer source and at least one other perspective to evaluate:

The History of the Problem – what other solutions have been tried and failed? Why did they fail? 

Market Trends – what might contribute to the success or failure of this idea based on current and/or future market trends 

Social or environmental issues that might affect the acceptance of your product or service 

Task: 2
There are two kinds of commercial problems: Business and Consumer.
Consumer Problems typically have more customers, Business Problems typically generate greater value.
A problem is important to commercial customers for one of two reasons – either the problem has a substantial effect on the organization’s current profitability, or its
future
profitability. There are two ways to substantially increase profit: lower cost or increase sales.
Consumers often find it important to save money and/or time, or avoid boredom/find excitement. For example, smartphones drive demand for the entertainment and gaming industry by allowing consumers to communicate and avoid boredom, ridesharing services allow consumers to save time and money. A consumer business by definition
sells
a product to the consumer. Note that although Facebook and Google appeal to consumers they are not consumer businesses. Facebook and Google sell consumer insight services to businesses to support advertising.

Identify whether you are solving a Consumer or a Business problem and explain why you think it is one or the other. 

Identify why you think the customer believes this might be an important problem using evidence from your research to support your position.

Task: 3
User vs. Customer
In identifying the feasibility of a problem, it is important to distinguish the difference between the user and the customer. The “user” is someone who uses your product or service without paying for it, while the customer may or may not use your product, but pays for it.

Using your research, define the needs of your Users and your Customers, and the importance of a solution to them.

What is your solution and why is it different? 
What does history say about why previous attempts at a solution have failed?

Propose your solution and then using your research, describe why your proposed solution is different from what has been proposed in the past. 

Identify two other products/services that have been attempted and explain why you think they have failed/have been successful.

Task: 4
A problem might be more important to the government, and its regulators, than to a consumer who may be forced to buy the problem’s solution. For example, car insurance is required by all drivers.

Based on your research, identify three specific groups of people/organizations who might be interested in your proposed solution and explain why. 

Identify the number of people/customers who may be interested in your solution. Your industry research should point you to the sales potential of your market.

As a team, discuss whether this venture would be worth further exploration.
If yes, identify:

Three next steps you would take to reduce risk

Three skills/talent/expertise your team would require to execute

Why your team is excited by this opportunity

If no, identify:

Three areas of concern that limits the feasibility of this opportunity

Three pieces of information that would be helpful for you to explore to reduce the risk of this opportunity

Why your team was not interested in this idea.

Formatting Requirements:

APA Style and Formatting with required citations and references

No more than 8-10 pages (double-spaced)

Formal report style. Charts and graphs can be used to support your ideas

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