EACH QUESTION SHOULD BE ANSWERED SEPARATELY SO PUT THE ANSWER UNDER EACH QUESTIO

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EACH QUESTION SHOULD BE ANSWERED SEPARATELY SO PUT THE ANSWER UNDER EACH QUESTION
1- What is value and how is it determined and measured? In your opinion, does business generally determine and measure value appropriately? In a free market, what happens when value is not properly assessed by a business and its leaders? Give a historical example and your thoughts about how and why a disconnect occurred. Cite any sources used to support your answer.
2- What makes a competitive advantage sustainable, and why is sustainability a critical strategy-making consideration? Is sustainability knowable in the medium and long term? Why or why not? Give an example to support your conclusion. Cite any sources used to support your answer.

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