E) It seems reasonable to state that there is no company that insured against failures and drawbacks that are likely to lead to reduced customer loyalty and trust. The crucial point here is how an enterprise response to such inconvenient situations to save its clients and reputation. Peloton made a public announcement regarding the issue with Tread+ and provided the affected stakeholders with a three-month free membership. This allows assuming that the company has a significant corporate social responsibility and cares about its brand and customers. Peloton promptly demonstrated flexibility in terms of its policy and addressed the problem appropriately. What is more

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there is clear evidence that Peloton has quite an advanced business strategy and pays attention to marketing to the necessary extent. The article says that this corporation decided to shift its approach and diversify its offers

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