Drawing on theories, research and recent examples, examine three (3) specific wa

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Drawing on theories, research and recent examples, examine three (3) specific ways that advertising affects a selected group of consumers and provide recommendations to tackle the issues addressed in your analysis.
Instructions
First, select a consumer group of your interest (e.g., men, women, non-binary, people of colour, children, teenagers, young adults, senior citizens, people in or from a specific country or culture, low-income households, recent immigrants, people with limited access to technology, university students, etc.). Provide information about this group and explain why you selected this particular group as a focal point of your analysis.
Then, drawing on theories and further research, identify and discuss three different ways that adverting could affect this group. You may consider both positive and negative impacts of advertising on the selected group, in various aspects (e.g., knowledge, attitude, perception, behaviour, etc.).
As a conclusion, provide recommendations for advertisers, policy makers, and/or consumers themselves to create a better advertising landscape for the members of the group.
Your paper should include the following sections:
1. Introduction (around 200 words)
2. Target group: Who are they? What makes this group an important advertising target? Describe this group as media users and consumers.
3. Impact of advertising: What are the three different ways advertising could affect this group? Do certain types of advertising or specific adverting practices empower or undermine this consumer segment? Provide supporting evidence using factual knowledge, data, and ample examples.
4. Recommendation: What can advertisers, policy makers, and/or consumers do to make this target group more resilient to negative advertising effects while harnessing the positive aspects of advertising? Make concrete and actionable recommendations for improvement.
5. Conclusion (around 200 words)
6. Bibliography (not included in word count)
Grading criteria:
1. Quality of analysis and argument
Provide good analyses and develop arguments that are highly persuasive and possibly original.
Your paper should be analytical rather than descriptive.
2. Appropriate use of subject concepts and theories
Demonstrate a good understanding of subject concepts and relevant materials.
Pertinent theories should be used to sustain a persuasive argument in a manner that reflects the thoughtful integration of the scholarship with your own analysis.
3. Use of relevant resources (quality of research)
Provide sufficient information about the case and commend a good range of relevant expert resources to support analyses and
arguments.
Research should be well integrated into the assignment.
4. Quality of writing
Your paper should be well structured. Thoughts and arguments should be expressed in a clear and coherent manner. We will also pay attention to grammar, spelling, and punctuation.
Any citation methods are acceptable as long as they are “official” (e.g., APA) and refencing is consistent.
Other comments:
About # of citations/references: We would generally expect 15 or more references.
The quality of resources is also important. For example, if you rely on an outdated or less credible information source (e.g., blog or social media article), that won’t be considered a “high quality” resource.
Reference everything that is not your idea.
Do not reference Lecture Slides.
Recommended reading(s):
Week 7
Sheehan, K. B. (2013). Advertising choices: Influence of stereotypes and taste (Chapter 6). In Controversies in Contemporary Advertising (2nd ed). Sage.
Windels, K. (2016). Stereotypical or just typical: How do US practitioners view the role and function of gender stereotypes in advertisements? International Journal of Advertising, 35(5), 864-887.
Week 8
Crowther, S. (2021). Ethical considerations in influencer marketing. Campaign Asia (15 April 2021). https://www.campaignasia.com/article/ethical-considerations-in-influencer-marketing/468972
Eagle, L., & Dahl, S. (2018). Product placement in old and new media: Examining the evidence for concern. Journal of Business Ethics, 147, 605-618.
Wojdynski, B. W., & Evans, N. (2020). The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising, 39(1), 4-31.
Week 9
Aiolfi, S., Bellini, S., & Pellegrini, D. (2021). Data-driven digital advertising: Benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management, 49(7), 1089-1110.
John, L. K., Kim, T., & Barasz, K. (2018). Ads that don’t overstep: How to make sure you don’t take personalization too far. Harvard Business Review (January-February 2018). 62-69.
Week 10
Kwon, K., & Lee. J. (2021). Corporate social responsibility advertising in social media: A content analysis of the fashion industry’s CSR advertising on Instagram. Corporate Communication: An International Journal, 26(4), 700-715.
Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and bluewashing in Black-Friday-related sustainable fashion marketing on Instagram. Sustainability, 14(3), 1494.

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