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  Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the following six suggestions:    1. How you will hook your listener   2. Identify the customer’s key issues   3. Make the recommendation    4. Stress benefits, not features   5. Make the close    6. Respond to objections    Write a one-page formal business letter to your supervisor explaining your campaign.    Write a one-page office memo to your co-workers outlining the campaign.    Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.       NEED IN-TEXT CITATIONS FROM THE FOLLOWING REFERENCES:   REFERENCE:   Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication (2nd ed.). Upper Saddle River, NJ: Pearson.  

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