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Imagine that your boss has asked you to prepare this competitor assessment report. His instructions are very clear. He expects you to prepare a “critical analysis” sustainability report of two companies that compete in roughly the same industry.
You will read and analyze their published Corporate Sustainability Reports (the exact title may vary).
In addition, and this is very important, you will research independent third-party reports or websites that critically evaluate these companies’ strategies and activities.
Using a sustainability lens (profit, planet, and people), you will analyze this material and write a critical evaluation of the two companies. Your report will briefly describe the companies’ corporate sustainability approaches and your assessment of their competitive sustainability strategy. In your report, for example, you may wish to address questions such as compare/contrast the companies’ sustainability priorities, their metrics for achievement, their goals and timelines, etc.
The balance of your report will be analytical and creative in your analysis of the competitors. Your evaluation should indicate what surprised you in terms of what was (and was not) included and how it was presented. The final paragraph should include a letter grade for each company and suggestions for improvement. You will be evaluated on the following criteria:
use of supporting material outside of company reports,
proper use of supporting empirical evidence,
the ability to see and challenge flaws/fallacies in the company reports (including significant omissions), and
constructive criticism.
Companies for the “competitor sustainability assessment report”
Based on your research, write a seven-page report that assesses and analyzes the sustainability strategy of your two companies. Exhibits, tables, and figures do not count against the seven-page maximum paper length.
Consider these guidelines for evaluating a company’s CSR report:
There are few established standards for a company’s CSR report. The following guideline questions are intended to provide you with some representative questions to help you evaluate the performance of any company from the perspective of the Triple Bottom Line: Profit, Planet, and People. This checklist is not intended to be an outline of your paper; rather they provide a way of thinking about possible assessment criteria.
Do not use this checklist as an outline of your paper. Instead, use these questions as a way to think about possible assessment criteria. Not all questions may be applicable in your CSR report. Please focus on what matters!
Overview
Does the company publish an annual CSR report?
Does the company submit the report to any sustainability reporting and/or monitoring agencies (e.g. Global Reporting Initiative)?
Does the company publish specific goals for improvement? Are they quantitative? Are there specific milestones?
Does the company monitor second and third-tier suppliers for their sustainability performance?
Environment
Which environmental issues are addressed in the CSR report? Which are omitted? Here are some checklists: energy conservation, water conservation, greenhouse gas emissions, natural resource depletion, biodiversity, toxic or hazardous chemicals, etc.
Is the sustainability of the company’s supply chain addressed?
Has the company addressed the sustainability of its distribution network; packaging practices; waste disposal and recycling programs?
Have any third-party audits been performed and published on the company?
Employees and Community
Does the company provide a satisfactory workplace environment for all women and minorities?
Does the company engage in civic and community programs in a significant manner?
Profitability
Is the company earning a satisfactory profit?