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Does the author use headlines, bullet-points, or pictures that persuade you to one side before even reading the article?

    Consider-
    -Does the author use headlines, bullet-points, or pictures that persuade you to one side before even reading the article?
    – What is the tone of the work-?
    -Does it make you side with the author because the writer sounds “cool” or more intelligent than you feel you are?
    -Does the author support the argument with convincing statistics, or do the statistics seem to ignore important facts?

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