Do they specifically state these are their values?

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Learning Goal: I’m working on a english writing question and need an explanation and answer to help me learn.The purpose of this assignment is to help you learn audience awareness by identifying and analyzing corporate identity and values, as well as understanding the difference between a “claim” and “evidence.” A claim is what the company says they do. Evidence would be specifics about HOW they do it.Identify the company whose company (or corporate) website you are going to do a rhetorical analysis on. Briefly describe who the company is, what they do, whether they are private or publicly traded, a very quick description of their history, and who their chief executive officer (CEO) is as of this moment. Make sure that you are doing your rhetorical analysis on their corporate or business website and not their consumer website. For example, Disney has both a consumer website (disney.com) and a corporate website (thewaltdisneycompany.com) or if you are doing your rhetorical analysis on Google’s website, make sure you go to the “About” section and not the Google consumer search engine.
Spend a paragraph or two providing a brief description of the layout of the corporate website, describing what is located where. Essentially, here you are describing what you see as you navigate around. This will help your reader both to understand what you are talking about and make sure you are providing your own evidence of the claims YOU are making about the website. For example, when you identify what you believe the company’s values are (in the next section), you need to describe where you found this information and quote it.
Identify the corporation’s value system. What textual evidence can you find within the corporate website that makes you believe this is their value system? In other words, why do you believe these are their values? Do they specifically state these are their values? How specific are they? Do they define what these values mean to them? Again, show evidence from the corporate website.
Identify what you believe to be their organizational structure (vertical or horizontal). What textual evidence does the corporate website provide to support your beliefs?
Identify what you believe is the image that corporation wishes to present to the public. What within the corporate website makes you believe this?
Now analyze the presentation of that image. Does the company provide evidence to support the claims they make about their values? For example, if they claim to value input from their employees, what evidence do they provide within their corporate website that they actually carry this out? Saying something doesn’t make it true or not true. Do they explain what their values mean to them? Do they detail how they put these values into practice? Do they make this information easy to find within the website? You are looking for any conflicts between the image the company wants to present and the image you actually get from their website. NOTE: Be careful not to use your own personal experience with this company to “fill in” as evidence of their claims in action. For example, Disney claims to value “inspiration.” Your visit to Disneyland as a child might have been very inspirational to you, but your experience is irrelevant to this assignment. Your personal experience doesn’t “prove” the company’s rhetoric is true. You can only use the information the company provides within their corporate website as evidence of their claims in action.
Ease of reading and clarity of information is important. Length is up to you but your purpose is to convince me that you can effectively tell the difference between what a company claims and what information they present to back up that claim. I have no formatting requirements.
Requirements: 2 pages

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