Discussion question posted: After reading the two articles and watching the comm

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Discussion question posted: After reading the two articles and watching the commercial related to Under Armour, answer the question in no less than 200 words, “What is the connection between celebrity endorsements and profits?
Articles
Read-
Harvard Business Review: Under Armour’s Founder on Learning to Leverage Celebrity Endorsements
Harvard Business School Publishing – HBD / Product #: R1205A-PDF-ENG
Chatterjee, Sharmila C., Fortune, What Every Entrepreneur Can Learn From Under Armour’s Early Beginnings, June 2, 2016
http://fortune.com/2016/06/01/advice-for-entrepreneurs-2/ (Links to an external site.) (Links to an external site.)
Mins, T., AMPTHEMAG.COM, Ticket Brokers Granted Injunction After Suing Yankees Over Revoked Season Tickets, March 7, 2018. at http://www.ampthemag.com/the-real/ticket-brokers-granted-injunction-suing-yankees-revoked-season-tickets/ (Links to an external site.) (May be difficult to locate)
Video Link: https://www.youtube.com/watch?v=IHvQPz6wQe4

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