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Discuss Influencing Organisational Strategy
Type of paperCoursework
- SubjectMarketing
- Number of pages11
- Format of citationOther
- Number of cited resources8
- Type of serviceWriting
Need to answer these questions:
1. What is Starbucks’ strategy? (100 marks)
2. Assess Starbucks’ strategy in relation to:
a) Starbucks’ financial performance. (50 marks)
b) The overall coherence of Starbucks’ strategy in terms of its fit with the company’s external and internal environments and the internal consistency of the strategy. (50 marks)
3. Does Starbucks operate in the interests of its shareholders or its stakeholders? (100 marks)
4. What threats does Starbucks face; how should it counter these threats? (100 marks)
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