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For this assignment, students are expected to research a recent crisis a well-known organization has experienced. Use the concepts presented in the textbook and course materials to assess how the leaders communicated during the crisis situation.
A successful submission will address these aspects of how the leaders handled the crisis:
Did they take responsibility for the crisis?
Did they build trust with stakeholders?
Did they communicate a plan for resolving the crisis?
Did the leader build trust or use expertise to persuade the audience?
Was there a particular communication style used?
What communication channels were utilized?
Was there an example of a communication breakdown that can be explained?
Was cross-cultural communication a component of the crisis at all?
Include 2 scholarly/peer reviewed sources.
Submit a slideshow with a minimum of eight (8) slides synthesizing the course content with your selected example. Students can choose to submit the slideshow in PowerPoint, Prezi, Keynote, Canva, other desktop publishing or design software.
Charts, graphs, figures, pictures, and visual graphics are encouraged. The final slide (not included in the 8 slide minimum) will include a list of sources formatted as a list of References.
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