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Developing an E-Commerce Business Plan
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Developing an E-Commerce Business Plan
The purpose of the assignment is to provide you the experience of creating a unique E-Commerce solution. You are forming an e-Commerce company to take advantage of the opportunities in the e-marketplace and will author a Business Plan for that venture.
Your choice of firm may include any industry, business, or service. Your report can involve the sale of products or services. This report provides extreme latitude for creativity and demonstration of your mastery of course objectives, in addition to relevant topics studied through secondary available source through published reports, journals and magazines.
Guidelines: Your Business Plan should follow this basic outline, plus include any content unique to your choice of product or service. Your plan should demonstrate your understanding of concepts of e-commerce covered by course readings, lectures, and peer reviewed journals. Your business plan should discuss all strategies needed for the creation of an e-commerce site.
I. Executive Summary(200 Words)II. Business Description (300 Words)a. Products / Services Offeredb. Mission Statementc. Industryd. Business Goals and Objectivese. Business Models Revenue and Payment ModelsIII. Marketing (300 Words)a. Market Analysis / Market Forecastb. Target Marketsc. Marketing StrategyIV. Competitor Analysis (300 Words)a. Competitionb. Strengths and Weaknessesc. Competitive AdvantageV. Conclusion (300 Words)VI. References
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