Develop a Short Media Release about Boutique Build’s Expansion – Marketing Assignment Help

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Assignment Task :
Assessment Task 1 – Role Play (RP) and Project Work – Media Release Project
 Instructions to complete this assessment task:
 • This assessment task is in continuation to the previous task.
 • You must follow the case study given in UAT2 and additional scenario given in this task to complete this assessment task.
 • You must participate in the role play to provide leadership and support to marketing manager in development of media release project. 
• You have to write an email to appreciate Marketing manager for appreciation.
• You may attach a separate sheet if required. 
• You must include the following particulars in the footer section of each page of the attached sheets:

 Student ID or Student Name o Unit ID or Unit Code

Course ID or Course Code

Trainer and assessor name

Page numbers

 • You must staple the loose sheets together along with the cover page. 
• You must attach the loose sheets chronologically as per the page numbers.
 • Correction fluid and tape are not permitted. Please do any corrections by striking through the incorrect words with one or two lines and rewriting the correct words. 
• Appropriate citations are required. 
• All Veritas policies are in effect, including the plagiarism policy. Resources required to complete the assessment task: 
• Computer 
• Internet
 • MS Word 
• Printer or e-printer 
 
Scenario:
 Assume that the company now wants to develop a short media release about Boutique Build’s expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations. You are also going to use this project to provide leadership and support to the Marketing Manager, Jane Smith, who will be responsible for writing the media release under your direction. The media release is to be released to the local press in Brisbane and the Sunshine Coast. 
 
Part A Role Play

Prepare for a meeting with the Marketing Manager.

 Research some guidelines for developing engaging media releases that will promote a positive image. Prepare some information for Jane from the strategic plan and the presentation you developed in Assessment Task 2. The guidelines for the media release are:

 • No more than one page (400 words) 

• Should include a date, as well as contact details for future – you as the Director and CEO

 • Needs to be engaging and convey a positive image of the organisation 2.

 Have a meeting with the Marketing Manager.

 Meet with Jane (who will be roll played by your assessor) to brief her on the requirements for the media release.

 
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