Develop a marketing strategy for Estee Lauder: to attract new consumers of ECL p

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Develop a marketing strategy for Estee Lauder: to attract new consumers of ECL products through mobile phone channels in China
Your task is to develop an individual Marketing Plan to execute the following strategy for you company you investigated in your Group Report. You have been allocated a strategy randomly by the instructor and cannot be changed. It may be one of your recommendations or an alternative strategy that fits the company better.
(Group Report for Estee Lauder : pls see in files both PDF and Word document)
Your Marketing Plan should include core marketing planning concepts covered in the module and must be digitally focused. The report must include (but is not limited to) the following:
Focus of the strategy
Aims and objectives
Rationale for strategy
Value proposition and core message
Target Customers
Market segment analysis
Target customer needs and personas
Positioning and differentiation
Marketing Program and Tactics
Executional framework of program.
Suggested marketing mix.
Digital channels, tools and marketing tactics.
Control and Evaluation
Operational considerations.
Marketing metrics and controls.
Pls see more details in Requirement. Thanks!
If you have a marketing backgroud it will be so greatful!

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