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Design Thinking
1. Identify a realistic problem
a. Identify a problem that exists that can be solved with the creation /
innovation of a product / service.
b. This should be something that can make peoples’ lives easier, something
they didn’t know they needed, or identifying new “meaning” to an existing product that is outdated or unneeded
2. Identify your target audience
a. Age, gender, location, lifestyle, etc
b. Clearly identify why and how this target group can benefit by solving this problem.
3. Introduce your solution
a. Explain the product / service
b. Offer images, prototype, detailed descriiption
c. Your prototype can be a digital drawing, a model made from
clay/legos/blocks, etc.
4. Identify your marketing strategy
a. How will you reach your target audience?
b. Which social media platforms, which promotions, etc?
5. Feedback from test users
a. Test your product on a focus group and get feedback
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